By Ian Neubauer
Hardy Wine Company has announced it is changing its trading name to Constellation Wines Australia, effective March 31.
Hardy Wine Company president, John Grant, said the renaming marks the reposition of the wine company at the higher-end of the market and follows the 2003 acquisition of BRL Hardy by New York’s Constellation Brands.
“Changing our company name provides greater freedom to shine the spotlight on the real heroes of our business — the outstanding regional wines,” Grant said. “In particular, it allows the Hardys brand to return to being a winery known for quality and craftsmanship rather than being known as a corporation.”
The Hardy Wine Company has been making wine in Australia for 155 years, with a history in viticulture spanning six generations.
The Hardy portfolio includes Amberley, Banrock Station, Barossa Valley Estate, Bay of Fires, Berri Estates, Brookland Valley Estate, Chateau Reynella, Goundrey, Hardys, Houghton, Leasingham, Moondah Brook, Omni, Redman, Renmano, Stanley Wines, Starvedog Lane, Stonehaven, Tintara and Yarra Burn.