By Annette Shailer
One of Australia’s most celebrated wine icons, Hardys, has launched a new range of wine and a new campaign that aims to bring the best of Australian wine to the world.
Releasing the campaign with the catchphrase ‘rich in heritage, progressive by nature,’ the company is drawing on its 155-year history while moving forward.
Announcing the new range, new look and new attitude of Hardys at the Café Sydney launch, was Hardys brand ambassador, Bill Hardy.
“This signals the next exciting chapter for Hardys as we highlight the tradition, regional credentials and progressive attitude that have made Hardys such a respected household name,” he said.
Hardys newly appointed winemaker, Paul Lapsley, outlined a new range of wine that will be available over the coming months.
“These wines build on the great blending tradition of Hardys, both varietal and regional blending, and are inspired by the enduring wines created by Hardys winemakers in the 40s, 50s and 60s,” he said.
Hardys is distributed by Constellation Wines Australia.