By Andy Young
Australia's first flagship 'Heineken House' flagship bar will open at Sydney Airport's international departures terminal in mid-2016.
The flagship venue will be part of an overall revamp of the food and beverage offering at Sydney Airport T1 International Departures. As well as providing patrons with ‘the perfect Heineken experience' the bar will be one of the first venues in Australia to receive some of the latest global innovations from Heineken.
Andrew Campbell, managing director, Heineken Lion Australia, said: "We are all about creating premium world class experiences for consumers. With the location of Heineken House, in T1 International Departures at Sydney Airport, we have the perfect venue to send people off on their journey. It will become a destination where people meet, relax and experience the latest Heineken innovations in Australia before they fly."
"For Heineken, being present in Sydney International Airport is a perfect opportunity to showcase the brand to 12 million international passengers every year, reinforcing the position as the world's most international premium lager.
"2016 is set to be another great year for Heineken and we're delighted to be able to follow up our recent Australian Open activity with this exciting announcement, as we continue to evolve our marketing activity."
Heineken House at Sydney Airport is being designed by award-winning Australian architect Mike McCann of Dreamtime Australia Design and the brewer has already opened similar airport bars in cities including Hong Kong, Dubai, Athens and Auckland.