By Andy Young

Heineken Australia has revealed its latest campaign to go along side the launch of the new James Bond film, Spectre.

The movie will be released in Australian cinemas on 12 November and the new campaign will ask consumers, "Will you be ready for The Catch?".

Alessandro Manunta, Heineken's marketing manager, said: "In celebration of an 18-year partnership between Heineken and Bond, our Spectre campaign is truly unique. The Catch offers fans the chance to open Bond’s world like never before."

Heineken's Spectre campaign will be supported with strong media investment across free-to-air and subscription TV, cinema and digital, showcasing 'The Chase', a commercial featuring the film’s star, Daniel Craig. 

Special edition Spectre packaging will be released, with an estimated half a billion bottles on sale around the world. The Australian packaging will feature an on-pack consumer promotion, where every specially marked 24 bottle case of Heineken contains a unique code to redeem for a cinema voucher to Spectre.

The Catch campaign will invite fans to sign up to win the chance to join exclusive events taking place in November and December.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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