By Sacha Delfosse
Hennessy has released a limited edition bottle designed by legendary graffiti artist Futura, who will host a number of events in Australia as part of the launch.
As part of the collaboration, Futura travelled to Cognac, France to visit the Hennessy facilities and was able to experience firsthand the centuries old processes used to create Hennessy cognac, which he used as inspiration for the bottle’s design.
“Hennessy has always cultivated ties with the artistic world and we are excited to now be extending our support to street artists, with Futura being one of the most influential graffiti artists to date,” said Hennessy Australia’s brand manager, Damon Ross-Walker.
“The limited edition design is a true masterpiece and one that appropriately captures the essence of the Hennessy brand.”
Hennessy will be hosting a number of events in Melbourne tomorrow as part of the launch for the bottle including a lecture at RMIT by Futura discussing street art and design, an in-store bottle signing and a ‘live performance’ by the artist.
There will be 360,000 individually numbered bottles of the Hennessy V.S. limited edition bottle by Futura available globally, and it will be retailing locally for $70.