By Triana O'Keefe, editor Australian Hotelier
A name change sees the remodelled Bayview Tavern now trading as the Bayview Hotel. The brand has been reworked to modernise its appeal as the renovation has created a fresh personality and the overall offering is more broadly appealing.
The hotel, located at the heart of the Gladesville shopping centre, Sydney, has long been a gathering place for local and business people alike.
“The premises hadn’t really been touched since 2007 so a renovation was on the cards anyway,” said owner James Hannon.
“From a marketing point of view, we were conscious of how the new look would benefit from a fresh identity to broaden the appeal to local residents,” he said.
However, there was a more significant reason for the recent makeover: the owners were keen for the hotel to appeal equally to both sexes.
“The hotel was a little dark and enclosed and it didn’t really attract women and families,” Hannon said.
“We wanted to freshen it up, open up the entrance and enhance the heritage qualities of the building.”
James Hannon and his team at Haps Hotels have been operating venues for over 30 years and currently own the Hornsby Inn and the Epping Hotel, alongside the Bayview Hotel.
This experience has played an important role in the makeover and has assisted them in building a better balance to meet the evolving needs of their identified market.
For the complete article on the Bayview Hotel makeover see the latest editon of Australian Hotelier