Margaret River’s premier family-owned winery, Howard Park has unveiled a new creative campaign for its Jeté Sparkling collection of wines. The West Australian winery has continued to showcase its long-running partnership with the West Australian Ballet in the new creative by LP Visuals, Paris Hawken Photography & Stephen Heath Photography, set to be released this October across a variety of platforms.
Inspired by the illusion of boundless control it takes to execute the signature ballet movement, the new Jeté creative captures Company Dancers Matthew Lehmann (Principal) and Julio Blanes (Soloist) performing a variety of spectacular leaps and turns, to illustrate the precision, art, discipline and skill it takes to craft a world-class, Méthode Traditionelle sparkling wine.
The new campaign will be aired across WA via SBS TV On Demand, OOH static and digital billboards in Perth, and through digital placements such as Vogue, Broadsheet and Gourmet Traveller Wine linking to the Howard Park Jeté Collection homepage. The campaign is set to run for 8-10 weeks.
Since 2011, the Jeté collection has long carried the banner as one of Western Australia’s premium sparkling wine ranges. The Jeté name honours the illustrious ballet careers of David and Lesley – siblings to Howard Park Wines founder Jeff Burch. The new creative continues to celebrate their passion for dance and the wonderful partnership with West Australian Ballet.
“Many would be surprised to discover the strong synergies between ballet and winemaking. Much like ballet, winemaking is a medium of artistic expression that requires a lifetime of dedication, with many different moving parts that need to come together at the right time to create something beautiful,” second-generation General Manager & Marketing Director Natalie Burch said.
“For nearly 10 years, we’ve celebrated the art of ballet through our partnership with the WA Ballet and our Jeté collection, and we feel honoured to work with these outstanding dancers to showcase these wines in our new creative campaign.”
The award-winning Jeté collection is available at select fine wine retailers and the Burch Family Wines Online Cellar Door at www.burchfamilywines.com.au/shop.
For more information about Howard Park Wines, please visit:
For more information, product or media images, please contact Howard Park Wines or Blend Public Relations:
Rebecca Love | Marketing Manager | ph: 0427 558 457 | email@example.com
Brian Olson | Blend Public Relations | ph: 0435 403 608 | firstname.lastname@example.org