By Andrew Starke
Thirsty Camel Bottleshops has launched a brand advertising campaign mischievously encouraging the public to take part in a little casual ‘Humping’.
The cheeky campaign features ‘Hump’ stickers sneakily posted over city street signs, directing people to ‘Express Hump’ and ‘Casual Hump’ and challenged to ‘Think Camel’.
The Think Camel brand campaign, developed by Twenty20 Communications, comprises of television and outdoor advertising, with integration across print, online and social media, and will run throughout Victoria and Tasmania during March and April.
Thirsty Camel Marketing communications manager Leah Menzies said the Think Camel concept was a great match for the brand.
“Think Camel is another example of Thirsty Camel irreverent approach to liquor marketing and is sure to attract attention,” she said.
“The campaign’s Hump creative is cheeky play on the camel’s hump and we can really have some fun executing it.
“It’s been a few years since our successful launch so the ‘Think Camel’ campaign provides a great opportunity to refresh our brand and reconnect with our customers.”
The campaign is supported by a range of media and the TVC can be viewed by clicking here.