Fast-growing Ghost Tequila is now available in Australia thanks to a new partnership with Queensland-based Iconic Beverages, who will market and distribute the brand here.

Distilled and bottled in Jalisco, Mexico, Ghost Tequila is an agave spicy tequila which first launched in the US for years ago and has seen more than 200 per cent growth so far in 2021. Australia marks the first major international expansion for the brand outside of North America.

Ghost Tequila was created by former bartender Chris Moran, who created the brand after recognising the need for a high-quality spicy tequila that would help make spicy margaritas and other spicy cocktails more consistent and easy to mix.

“Australia is one of the top growth markets for tequila and agave spirits, and we’re thrilled that Aussie consumers will now be able to discover and enjoy Ghost Tequila across the country,” Moran said.

“With their deep relationships in the on- and off-premise, and their acute focus on brand building, I can’t think of a better distributor partner than Iconic Beverages to help establish and represent our brand in the market.”

Dean Terranova, Iconic Beverage’s founder and Managing Director, added: “Interest in spicy cocktails continues to grow here in Australia and a brand like Ghost Tequila is uniquely positioned to tap into this developing trend.

“We’re excited to welcome Ghost to our portfolio of ‘Iconic’ brands and introduce this extraordinary spirit in the market.”

Moran said his goal in creating Ghost Tequila was first and foremost to craft a high-quality tequila, and then make it spicy. The result was a tequila with a clean spice – precisely the right amount of balanced heat without suppressing the natural flavor of the agave – that complements, not overpowers, cocktails.

Contact Iconic Beverages for more information and to stock Ghost Tequila.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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