Idyll Wine Co has announced that it has changed its name to IDL, which is pronounced as three individual letters, as part of its diversification strategy.
The company said the acronym is flexible and has many variations that are interchangeable and reflect the company’s mission and values.
In a statement about the change, IDL said: “the beverage industry. The name change cements our diversification strategy as we position ourselves as more than just a winery. With a growing portfolio of cider, ready-to-drink spirit-based products, non-alcoholic products, increased manufacturing capabilities including kegging, canning, bottling and a new product development team, the Idyll Wine Co name no longer reflected the innovative, forward-thinking and dynamic nature of our daily operations.
“IDL is positioned as a turn-key beverage manufacturing solutions provider for clients all over the world. Idyll was the original name of the vineyard where our site operates, so we have chosen IDL as a play on words with this heritage in mind.
“Many of Australia’s most well-loved and well-known beverage products have been developed and packaged by IDL. The products we create and package are sold domestically and internationally.”