By Annette Shailer
The Independent Liquor Group (ILG) revealed their new branding to suppliers and retailers yesterday (October 2) at Sydney’s Shangri-la Hotel.
The highly-anticipated unveiling of ‘Little Bottler – Your Local Liquor Specialist’ branding campaign will be rolled out to retailers from today.
ILG executive chairman, Bob Bourne, said the new branding was an important step for the company creating cleaner lines and sharper marketing.
“The board was unanimous in this decision and a great deal of work has gone into getting this branding right over the past nine weeks,” he said. “The new branding gives pubs, hotels and retailers the distinctive opportunity to be branded.”
The Young Partners Agency won the brief over four other agencies to create a fresh, young brand.