By James Atkinson – editor TheShout
Independent Liquor Group (ILG) has become wholesaler to the Star Group of 40 hotels and bottleshops in Queensland.
ILG CEO Allen De Costa said the transaction will almost double ILG Queensland's current volume.
"The Star Group is Queensland's premier hotel group and this partnership will give the industry even greater confidence that ILG is the obvious choice when it comes to wholesaling and liquor marketing," he said in an internal memorandum.
"We now need to deliver on our offer and make sure we provide the Star Group with the fantastic level of service that ILG is renowned for."
De Costa told TheShout the deal brings to about $70 million the amount of new business ILG has taken from Australian Liquor Marketers (ALM).
Kevin Dilks, general manager – retail at Star Liquor Group, said the deal will result in the creation of a new banner group, Star Liquor.