ABSOLUT PRESENTS A STYLISH NEW GIFT PACK FOR THE HOLIDAY SEASON
With this stunning new festive season gift pack from ABSOLUT – known as In An ABSOLUT World Every Night Is A Masquerade – inspiration is there for the taking to turn any night into a glamorous dress up party!
This ‘second skin’ of soft and shiny red spangles also features a sleek ‘top to toe’ zipper which cheekily encases a 700ml bottle of classic ABSOLUT. The perfect gift for the upcoming holiday season (or for anyone who wants to let their glamorous side shine through), In An ABSOLUT World Every Night Is A Masquerade comes as a special limited edition this summer 2008.
Exactly 3,238 shiny red spangles form the skin, and it can be re-used indefinitely to ‘mask’ any 700ml bottle from the famous ABSOLUT range.
“ABSOLUT has once again given new meaning to the concept of gift wrapping with In An ABSOLUT World Every Night Is A Masquerade, going one step further – as we did with ABSOLUT DISCO in 2007 – to provide real inspiration to party through this witty play on the classic dress up theme!”, said Laura Stephens, Group Brand Manager, Pernod Ricard Australia.
In An ABSOLUT World Every Night Is A Masquerade includes a 700ml bottle of ABSOLUT Classic and will be available in all leading liquor outlets nationally…while stocks lasts!
“ABSOLUT’S new global campaign, ‘In An ABSOLUT World’, launched in April of this year, encourages people to look at life in new and inspiring ways. ‘In An ABSOLUT World Every Night Is A Masquerade’ is yet another extension of this campaign philosophy where, with ABSOLUT, every night has the potential to be a glamorous party”, explained Stephens.
“And just like previous years with the likes of ABSOLUT DISCO and ABSOLUT BLING BLING, In An ABSOLUT World Every Night Is A Masquerade will no doubt become a true collectors item overnight, and is sure to sell out fast…!”, she added.
For further information please contact:
11 Kidman Lane
Paddington NSW 2021
Ph 02 9360 5755
For trade or stockist inquiries please call Pernod Ricard Australia on 1300 363 153.