The inaugural Penfolds Evermore grant is launching in Australia today and invites applicants to apply for a share of $200,000 to support bold and innovative projects that contribute to community and culture.

In 2023, Penfolds announced a pledge of $1m over five years towards the Penfolds Evermore Grant Program, administered in multiple rounds covering different territories around the world.

The grant round is part of the Penfolds ‘Evermore’ platform that focuses on the brand’s positive contribution to sustainability globally.’ 

Chief Winemaker Penfolds Peter Gago said: “In life and in business, it’s important to give back. Penfolds has been blessed with 180 years of successfully making & selling wine. Our footprint may be found across many vineyards, across many countries.

“How good is it to vigorously embrace the future – to strategically create new legacies, to implement a more diverse global overview, to courageously seek new challenges – as of Day One of our next 180 years.”

There are three strategic priorities that underpin Penfolds Evermore: 

1. Community and culture: supporting Penfolds communities, both local and global, to thrive by fostering connection and culture – with the grant program directly linked to this pillar.  

2. Future winemaking: advancing winemaking and viticulture practices through ongoing innovation and supporting the next generation of bold and curious winemakers. 

3. Towards sustainability: taking steps to help preserve our natural world focused on production practices, winemaking and viticulture.

Tom King, Managing Director Penfolds said: “As Penfolds celebrates its 180th year in 2024, it’s an opportunity to look forward to what’s next – Evermore reflects Penfolds ambition to honour our storied past while creating a legacy designed to deliver positive impact for the future.”

Expressions of interest open today, Wednesday 31 January 2024, and close on Sunday 17 March 2024. Shortlisted candidates will be contacted by Monday 22 April 2024.

To find out more about Penfolds Evermore, or the Australian Grant selection criteria – visit You can view the T&C’s for the Australian grant round here, Australian grant guidelines here or submit your expression of interest here

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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