Industry newcomers and supporting agencies will now have access to the Liquor Industry Essentials, an induction course that aims to provide a solid overview of the key dynamics, structures, players and trends that shape the liquor trade.

The two-hour session is provided by Swigg liquor strategy consultants, who said it is designed for those who need to quickly understand how the domestic liquor industry operates and the issues that lie behind it. 

Swigg managing director, Andrew Thomson, said the interactive presentation combines essential liquor knowledge with interesting stories and discussions, and calls on the team’s years of industry experience.

“It helps people make day-to-day decisions with the broader issues and implications in mind,” Thomson said.

For more details, email or call 1300 855 601.


The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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