By Rebecca Harris
Leading industry identity Manuel Terron has joined Southtrade International as a national training manager, with a focus on conducting educational sessions on the Southtrade portfolio.
“I am already working on a series of ‘Southtrade Sessions’ that will generate greater understanding of our portfolio and am looking forward to working with the teams in each state and rolling these out nationally,” Terron said.
Terron has worked in the hospitality industry for more than 20 years and is the face of the popular television series ‘Mixing with the Best’. He is also a contributor to bars&clubs magazine, a sister publication of TheShout.
Southtrade director, Tony Stubley, said Terron was a welcome addition to the team.
“Many of our premium and specialist products require detailed knowledge,” he said. “All our sales executives have an in-depth understanding and conduct very professional training sessions, but with Manny (Manuel) we will be able to put greater focus on, and give greater support, to their efforts. We are very fortunate to have him join us.”
Southtrade is an independently owned liquor distribution company whose portfolio includes Green Fairy Absinth, Sheep’s Dip Malt Scotch Whisky and the Patron tequila range.