An exciting new Sparkling NV and Sparkling Rosé from Australian Vintage. With attractive contemporary packaging in a modern vintage look and feel, the new M Sparkling range has been developed to target young women who have moved on from the young and bubbly brands and are looking for a sophisticated alternative.

Extensive consumer research* on the M proposition found that:

  • 93% of consumers were willing to trial
  • Most would pay a premium over $15
  • The brand was stylish and sophisticated

Positioned in the key $12-15.99 price segment, M Sparkling is sure to be a strong performer over the key sparkling season, amongst the innovative new brands driving category growth. Made in a delicious fruit forward style with elegance, balanced acidity and a crisp and zesty finish, the wines are sure to have appeal with consumers for repeat purchase.

To support the launch of M Sparkling, there will be an exciting consumer media campaign from October 2008 including:

  • Outdoor, online and magazine advertising
  • Sampling to engage consumers with the M brand and drive purchase 
  • Stylish suite of Point of Sale

Available now.

For more information contact your Australian Vintage Sales Representative on 02 8345 6377 or visit

* Added Value Sparkling Wine Consumer Research – March 2008

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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