An exciting new Sparkling NV and Sparkling Rosé from Australian Vintage. With attractive contemporary packaging in a modern vintage look and feel, the new M Sparkling range has been developed to target young women who have moved on from the young and bubbly brands and are looking for a sophisticated alternative.
Extensive consumer research* on the M proposition found that:
- 93% of consumers were willing to trial
- Most would pay a premium over $15
- The brand was stylish and sophisticated
Positioned in the key $12-15.99 price segment, M Sparkling is sure to be a strong performer over the key sparkling season, amongst the innovative new brands driving category growth. Made in a delicious fruit forward style with elegance, balanced acidity and a crisp and zesty finish, the wines are sure to have appeal with consumers for repeat purchase.
To support the launch of M Sparkling, there will be an exciting consumer media campaign from October 2008 including:
- Outdoor, online and magazine advertising
- Sampling to engage consumers with the M brand and drive purchase
- Stylish suite of Point of Sale
Available now.
For more information contact your Australian Vintage Sales Representative on 02 8345 6377 or visit www.msparkling.com.au
* Added Value Sparkling Wine Consumer Research – March 2008