Introducing one of the most exciting brands to reach the shores of Australia, Don Papa Rum, the spirit of Negros Occidental, known locally as Sugarlandia.

A premium aged, single-island rum from the Philippines, Don Papa Rum is aged on the foothills of the active volcano Mt. Kanlaon, where the finest sugar cane is hand harvested before being milled to produce sweet, rich molasses.

Heat & humidity on Negros causes rapid maturation, producing a sweeter, richer liquid. After harvest, fermentation, distillation, and ageing, Don Papa Rum is blended to perfection by the Master Blender before coming together in an alchemy of magic in our bottle.

Inspired by the people and places of the island of Negros, Philippines, Sugarlandia is a majestic experience where everything is not always as it seems. A world in which your senses are heightened, and your mind is delighted. A place that is part real, part myth, and all heart.

The combination of the volcanic soil, the quality of the sugar cane, the 7 years aged in oak, and the blender’s art come together beautifully to give Don Papa a rich, smooth taste. It is light and fruity on the nose, smooth and delicate in the mouth with a long-textured finish, offering flavours of vanilla, honey, and candied fruits

Don Papa’s versatility can be showcased by enjoying it neat, on the rocks, or in a range of elevated cocktails like the Don Old Fashioned, Don Manhattan, or the Manilla Mai Tai.

For more information on how you can experience a taste of Sugarlandia for yourself, please contact your Stuart Alexander Account Manager on 1800 188 484 or email

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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