By Amy Looker
New Zealand winery, Invivo, is the latest producer to release a low-alcohol, low-calorie Sauvignon Blanc to the Australian market.
Sourced from Marlborough fruit, bella by Invivo has an ABV of nine per cent and 30 per cent less calories than Invivo’s standard Sauvignon Blanc, which is listed on Air New Zealand’s wine list.
According to Invivo’s marketing director, Tim Lightbourne, bella by Invivo fills a gap in the relatively untapped premium low-alcohol market.
“We looked at trends in the other categories, such as demand for mid-strength and low-carbohydrate beer (with both men and women), growing consumer and trade awareness of alcohol levels in wine, busy lifestyles and responsibility promoted around the enjoyment of alcohol,” Lightbourne said.
“We felt there is a niche for a lower alcohol/calorie premium wine that can be enjoyed at lunch, specific social occasions and health conscious consumers monitoring calorie and alcohol intake.”
Invivo has once again joined forces with New Zealand fashion label, Zambesi, to design the label for bella by Invivo, and has also thrown its support behind Fashion Week and the upcoming 2010 Fitness Awards to highlight the health benefits of a low-alcohol and low-calorie wine.
Each bottle features a full nutritional table on the back label and has an RRP of $20. Invivo wines, including bella by Invivo, are distributed in Australia by Southern Sphere Wines.