By James Atkinson
island2island Beverage Company has announced a longâ€term contract to distribute international beer brand, San Miguel.
The deal will see island2island distribute San Miguel’s flagship beer, Pale Pilsen, with other San Miguel brands soon to follow.
San Miguel Beer International managing director Carlos Berba said the company was excited to be working with island2island managing director Les Page and his team.
“We look forward to the focus and attention they will provide in building the distribution base for San Miguel beer products in the more immediate term, and working with us in building the optimal business model for the long term,” he said.
Page said San Miguel will sit very comfortably alongside island2island’s other brands as it “mirrors our values of heritage and excellent quality”.
“We plan to put San Miguel back on the map and give it the attention it deserves. It’s a hugely popular beer brand and one that historically Australians have embraced,” he said.
Caption L-R: San Miguel's Carlos Berba with i2i's Les Page