The world’s leading authority on the world beverage alcohol industry, IWSR Drinks Market Analysis has announced the acquisition of Wine Intelligence.

The acquisition brings Wine intelligence’s top global experts on wine consumer research and insights into the IWSR fold. The combined offering will provide the industry with robust insights into consumption trends, consumer behaviour and growth opportunities for the global beverage alcohol sector.

IWSR CEO Mark Meek said: “As COVID-19 reshapes consumer behaviour and beverage alcohol drinking occasions, industry stakeholders are looking for a deeper understanding of the consumer attitudes driving the market.

“Our vision is shaped by our clients, and this acquisition is a tremendous opportunity for us to expand on our existing offerings and work with the Wine Intelligence team to provide the industry with access to comprehensive consumer insight across all categories of the drinks industry, including beer, wine, spirits and the ready-to-drink sector.”

This acquisition follows a successful decade-long relationship between IWSR and Wine Intelligence.

Recent collaborations include the IWSR COVID-19 Consumer Tracker, an in-depth consumer sentiment research report series tracking the on-going impact of COVID-19 on the consumption of and attitude to beverage alcohol over an 18-month period.

“We are delighted to join the IWSR family after nearly 10 years of our organisations partnering on behalf of our client base,” Wine Intelligence CEO Lulie Halstead added.

“I share Mark’s vision of us building a world-class and comprehensive offering of data and consumer insights to support the global beverage alcohol sectors, which we are uniquely positioned to do.”

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