Jack Daniel’s launches its new Jack Daniel’s Tennessee Apple & Soda ready-to-drink (RTD), a unique whiskey profile of Jack Daniel’s Tennessee Whiskey with juicy green apple and a refreshing soda mixer.
New Launch: Jack Daniel’s Tennessee Apple & Soda Pre-Mix Set to be Summer Sensation
Jack Daniel’s, has today announced the launch of their innovative new Jack Daniel’s Tennessee Apple & Soda ready-to-drink (RTD).
With the increasingly hotter months ahead, the demand for convenient drink choices with newand excitingflavours will be at an all time high and Jack Daniel’s is capitalising on this with its new summery-serve. “We know that ready-to-drink consumers are seeking out new taste experiences to try and the demand for flavour innovation is higher than we have seen,” said Emily Nget, Jack Daniel’s Assistant Brand Manager. “With Tennessee Apple & Soda, we have created a drink that mixes the unique whiskey profile of Jack Daniel’s Tennessee Whiskey with juicy green apple and a refreshing soda mixer. The end result is a flavour forward and sessionable pre-mix drink that can be enjoyed anytime of the day”.
The lower ABV at 4.4% make this drink approachable whilst still delivering a distinct taste profile. This specific serve is designed to cater to consumers who are looking to enter the whiskey category through a lighter alternative.
Nget adds: “The convenient format and crisp flavour makes Jack Daniel’s Tennessee Apple & Soda the perfect drink at afternoon BBQs, the local bar and everything in between. Jack Daniel’s has been a leader in the ready-to-drink category since launching its first Jack Daniel’s RTD more than 30 years ago and our latest NPD proves we’re listening to consumer demand and continuing to lead the industry.”
Packed in 330 mL cans and at 4.4% ALC/VOL, each can contains 1.1 standard drinks. Tennessee Apple & Soda will be available in bottle shops and select on premise venues around the country from mid October with an RRP of $23 for a four pack. The full-scale, national launch will be supported with a through the line marketing campaign incorporating Outdoor, TV-On-Demand, Social, YouTube, In-Store and On-Premise Activations.
Brown-Forman Australia
Level 6, 280 Elizabeth St Surry Hills, 2010 NSW
Email: emily._nget@b-f.com