By Deborah Jackson, editor National Liquor News
To celebrate what would have been the 100th birthday of legendary entertainer, Frank Sinatra, Jack Daniel's has released the extremely limited Sinatra Century.
The rarest limited edition ever released by the Jack Daniel's Distillery, the 100 proof whiskey has been exclusively matured in 100 specially hand-crafted 'Sinatra' barrels.
Once fully charred, deep grooves are cut into the interior of the barrels to expose the whiskey to the toasted oak which lies beneath the char line. It is the unique combination of both charred and toasted oak that results in unprecedented bold flavours and smoothness.
In further celebration of the late Sinatra, each bottle of the Sinatra Century will come with a unique and previously unreleased recording of Sinatra playing live at the Sands Hotel in 1996.
Every drop of the Sinatra Century has been hand selected by both Jack Daniel's master distiller, Jeff Arnett, and the Sinatra family.
The Australian market is limited to 900 bottles, which will be available through Dan Murphy's and premium independent retailers. Each bottle has a 50 per cent ABV and will retail for $1000.
Frank Sinatra would have been 100 on 12 December 2015. Aside from being one of history's greatest entertainers, he was also a huge fan of Jack Daniel's and was even buried with a bottle.