In celebration of the second year of its partnership with the McLaren Formula 1 Racing Team, Jack Daniel’s has unveiled the McLaren Racing 2024 Limited Edition collector’s bottle featuring a custom label.
Exclusive to Australia and select Formula 1 race markets around the world, the new bottle design puts a unique twist on the classic Old No. 7 logo, incorporating McLaren’s iconic papaya orange alongside racing stripes, giving a nod to the new race season.
Emily Nget, Brand Manager at Jack Daniel’s Australia, says that the new release gives Jack Daniel’s and McLaren fans another reason to celebrate as they watch the rest of the season.
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity.
“Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season here in Australia and around the world.”
The commemorative bottle includes Jack Daniel’s classic Tennessee Whiskey grain bill of 80 per cent corn, eight per cent rye and 12 per cent malted barley, bottled at 80 proof, 40 per cent ABV.
Matt Dennington, Executive Director, Partnerships & Accelerator at McLaren Racing also shared his excitement.
“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle. The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”
The limited release is available now from Dan Murphy’s online, First Choice Liquor, Boozebud, The Whisky List and independent retailers at an RRP of $70.