Jacob’s Creek has added a Grenache to its Better By Half range of lower alcohol wines, the first red wine to join the range.

According to Jacob’s Creek, the Better By Half range is Australia’s first growing lower alcohol wine brand in Australia, with its wines containing ‘half the alcohol and half the calories’ of standard strength alternatives.

Better By Half was first launched in 2020, with three half-alcohol wines, including a Pinot Grigio, a Rosé and a Brut Cuvée sparkling wine. Dan Swincer, Jacob’s Creek Chief Winemaker, explained the process behind these expressions.

“We make our Better By Half wines in the Barossa Valley by separating the alcohol away from the wine with a special filter prior to bottling. This process reduces the alcohol by 50 percent.”

Swincer also added that the new wine responded to on-going trends in the wine market, and consumer demand.

“We wanted to create a lower alcohol take on varietals people are loving at the moment and there is no denying Grenache is a favourite of 2022. Better By Half is designed to create some more freedom for wine lovers – same full flavour taste you know and love but with half the alcohol and calories. Cheers to that.”

In a statement to press, Jacob’s Creek pointed to forecasted growth in the low alcohol wine sector: ‘With the low alcohol wine category expected to grow by almost 20 per cent between 2021 and 2025n [according to a January 2022 IWSR report], Better By Half is helping to extend drinking occasions’ .

The wine itself is said to have ‘vibrant flavours and a refined tannins structure, with floral raspberry and spice aromas,’ and ‘a juicy palate with fresh berry flavours’.

The bottling is available from Liquorland and First Choice Liquor stores, with an RRP of $21.99 per bottle.

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