By Amy Looker, editor National Liquor News
Jacob’s Creek has launched its new global ‘Made By’ campaign, which celebrates the people, places and passions that go into crafting every bottle of Jacob’s Creek wine.
Filmed at the home of Jacob’s Creek, the global campaign features Jacob’s Creek winemakers and grape growers, providing a glimpse into the lives of the people who make Jacob’s Creek, the land that inspires and challenges them and the award winning wines they craft.
“The ‘Made By’ campaign demonstrates the authenticity of Jacob’s Creek by emphasising our winemaking credentials, quality and heritage. We are proud to showcase what Jacob’s Creek is Made By, bringing together the real people behind the brand and capturing the brands provenance. This new campaign takes consumers deep into our story, to show them what we’re really ‘Made By’,” said Derek Oliver, global Marketing Director at Jacob’s Creek.
“Many people don’t realise that Jacob’s Creek is a real place. Jacob’s Creek is not just made in Australia, we’re made by Australia, and we draw inspiration from the people, places and passions behind the brand.”
‘Made By’ is an integrated campaign being activated across television, in-store, and digital platforms.
The broadcast and digital campaigns will begin rolling out globally, including main markets Canada, China, Australia and the UK, throughout 2014 and 2015.
The ‘Made By’ campaign will also be extended by introducing a partnership with global tennis champion Novak Djokovic (pictured) who will tell the story of what he is ‘Made By’ through a series of documentary-style short films, timed to coincide with the Jacob’s Creek sponsorship of the Australian Open.