By James Atkinson

Wine brand Jacob's Creek today launched 'The Wine Line', a world first augmented reality iPhone app that allows consumers to calculate the number of standard drinks in a glass of wine.

By pointing an iPhone's camera at a glass of wine, tracing the liquid outline and choosing the bottle of wine they are consuming, drinkers can calculate how many standard drinks are included in that serving. 

Users can also track how many drinks they are consuming over an individual session, helping them monitor their consumption.

The app was developed by Jacob's Creek in partnership with web development company Webling after research by the wine brand found that 86 per cent of Australians are unsure of what constitutes a standard drink.

The Wine Line app in action

The app is pre-loaded with over 70 different wines from the Pernod Ricard Australia portfolio including Brancott Estate, Wyndham Estate and GH Mumm.

Webling managing director Deniz Nalbantoglu said the technology is a breakthrough in augmented reality for the iPhone.

"We have built this application from the ground up over the past few months and spent countless hours in research and development to enable the application to accurately predict glass and liquid volumes via the iPhone's camera," he said.

"The end result is a ground-breaking piece of technology, and we’re delighted to have collaborated with Jacob’s Creek on the project."

The Wine Line Application is available for free download in the Australian iTunes Store.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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