By Annette Shailer
Mast-Jägermeister has launched a new website that aims to merge its masthead brand’s dynamic image and longstanding traditions.
Head of digital marketing, Sven Markschläger, said the website will also connect with Jägermeister drinkers globally.
“The consumer’s involvement is important because in the digital-area, the strategic goal of brand leadership is moving more and more from ‘brand presentation’ to ‘brand relationship’,” he said.
Jägermeister is Germany’s number one international spirit brand and is the ninth best selling premium spirit brand in the world, according to Impact International.
To visit the new website, click here.