By Stefanie Collins, Beer & Brewer
The James Squire beer brand is giving fans of the brand a chance to work with brewers at one of the five James Squire Brew Bars located across Australia.
Launched on August 29, the You Brew competition will see three teams in each state compete to create a unique beer that will then be judged against the beers created by the other teams at the series finale.
The winning beer will be available on tap at the winners’ local James Squire brew bar.
Each competitor will join their local brewbar team for a full day’s brewing, and according to Malt Shovel Head Brewer, Jeff Potter, it is a fantastic opportunity for fans to have a go at being a brewer for a day.
“We are really excited about the You Brew competition, which is a first for James Squire,” he says.
“This is an opportunity for beer lovers to really get hands on with their passion and explore the unique creative and technical process of brewing.”
Potter explains that while the team don’t have any real expectations regarding the types of brews and flavours of beers that will be created, he says they are expecting some interesting results as the teams of brewers try to out-do each other in the quest for bragging rights.
Those interested can register online after answering a few short questions about their favourite beer styles and what kind of beer they would want to create.
Entries close September 16.
While there are no immediate plans to extend the competition into a “MasterChef-style” franchise, Potter says that if it is successful there would be scope for it to be expanaded.
The competition will run at: The Squire’s Maiden, Newcastle (NSW); The James Squire Brewhouse, Melbourne (VIC); The Squire’s Bounty, Hobart (TAS); The Curious Squire, Adelaide (SA); and The Generous Squire, Perth (WA).