By Andrew Starke
Jameson Irish Whiskey has continued its commitment to the local film industry by sponsoring the 2011 Inside Film (IF) Awards, now in their thirteenth year.
The Jameson IF Awards support the Australian film industry through engaging the general public to watch and share their opinions on Australian produced films.
The event will once again include categories for acting, producing and music amongst others, and serves as an important showcase in continuously driving support for the industry and celebrating creative screen talent.
“IF Awards are absolutely delighted to welcome Jameson back in 2011 as our new Naming Rights Partner”, said Annie Parnell, IF Awards producer.
”The Awards are a celebration of homegrown talent and production, and it’s only fitting that the Jameson brand – long a champion of film internationally – is on board to help it celebrate another year of Australian film and TV success.”
Beyond the Jameson IF Awards for 2011, the brand remains a key sponsor of the Dublin, Tribeca, Toronto and Bangkok International Film Festivals, as well as Tropfest and FlickerFest here in Australia.
“This is an exciting partnership which is particularly appealing given the level of engagement with consumers who are able to actively vote on the outcomes of the awards and have their say in the future of the Australian film and television industry”, said Glen Brasington, marketing director for Pernod Ricard Australia.
“Being able to introduce exciting new ways to enjoy Jameson to such an opinion leading group of people is also a fantastic opportunity for the brand.”
The Jameson IF Awards takes place in November.