By Amy Looker

The launch of Jack Daniel's new Tennessee Honey variant at a pop-up bar in Sydney last week had whiskey fans abuzz.

Dubbed Jack’s Hive, the pop-up bar on Sydney’s Oxford Street kicked off with an exclusive event for media and trade (pictured below) that featured specially created cocktails using Tennessee Honey and canapés created by Sydney dining hot-spot Porteño. [continues below]

“This year is shaping up to be another exciting year for the Jack Daniel’s trademark, with the launch of Jack Daniel’s Tennessee Honey in Australia,” said brand manager, Natalie Accari.

“However, we will also continue to invest heavily behind Jack Daniel’s black label as the beacon of the family trademark. The Jack Daniel’s family of brands offers a complete Tennessee whiskey offering for all consumer tastes, needs and occasions.”

Jack’s Hive will be in Sydney until Saturday before it heads to Melbourne for a week to introduce drinkers to Tennessee Honey.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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