By Sacha Delfosse
For the first time in twelve years, Brown-Forman has launched a new Jack Daniel’s whiskey into the Australian market, Tennessee Honey, a smooth proprietary honey liqueur made with Jack Daniel’s Old No.7.
Jack Daniel’s Master Taster Jeff Norman believes Australian consumers will be pleasantly surprised with the new offering. [continues below]
"Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way," he said.
Jack Daniel’s smooth charcoal-mellowed character goes together well with the flavour of honey, and this along with other natural flavours in the product creates a complex taste profile, which Norman believes is "unlike any other offering in the honey category".
"Jack Daniel’s Tennessee Honey is the perfect name for this product because each bottle is made with real honey and our Tennessee Whiskey made at the distillery in Lynchburg," Norman said.
"Whether it’s served over ice or in drinks with other mixers like lemon squash or dry, we think our friends will really love its unique taste and smooth character."