By Sacha Delfosse

For the first time in twelve years, Brown-Forman has launched a new Jack Daniel’s whiskey into the Australian market, Tennessee Honey, a smooth proprietary honey liqueur made with Jack Daniel’s Old No.7.

Jack Daniel’s Master Taster Jeff Norman believes Australian consumers will be pleasantly surprised with the new offering. [continues below]

"Jack Daniel’s Tennessee Honey brings together two complementary tastes in a new way," he said.

Jack Daniel’s smooth charcoal-mellowed character goes together well with the flavour of honey, and this along with other natural flavours in the product creates a complex taste profile, which Norman believes is "unlike any other offering in the honey category".

"Jack Daniel’s Tennessee Honey is the perfect name for this product because each bottle is made with real honey and our Tennessee Whiskey made at the distillery in Lynchburg," Norman said.

"Whether it’s served over ice or in drinks with other mixers like lemon squash or dry, we think our friends will really love its unique taste and smooth character."

The Shout Team

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  1. Jack Daniels is one of the all time favourites.
    But like all other fads…how many “honey” bourbons have we seen.
    Just like in the past all of a sudden there is a truckload of Rose, then Moscato, then Cider, now honey bourbon.
    What next?

  2. I had a bottle last night. I tried a few mixers but it just ruined it, I recommend neat or with ice. I was actually quite surprised with the taste, it has me wondering how the other honey bourbons stack up against JD.

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