Jim Barry has announced a new 2021 vintage rosé wine that will raise funds for McGrath Breast Cancer Care, as part of a new three-year partnership.
The winery hopes to raise $420,000 to fund a specialist McGrath Breast Cancer Nurse in South Australia.
As with many Australian families, the Barry family have a personal connection to breast cancer. Olivia Hoffmann-Barry, wife of winemaker Tom Barry, has familial experience of both sides of breast cancer care:
“My mother, Annemarie, was diagnosed with breast cancer last year. Ironically, and rather cruelly, it was just after my father Clive had retired from his 35-year long career treating breast cancer.”
The 2021 Rosé will feature a pink striped capsule and a label featuring a female cricketer – a riff on Jim Barry’s popular Cabernet Sauvignon expression, The Cover Drive. The McGrath Foundation was founded by Australian cricket legend Glenn McGrath and his late wife Jane in 2005, making this design all the more fitting.
Hoffmann-Barry believes this is just the start of things to come: “While it’s a new partnership for us and the McGrath Foundation, it’s one that we see strengthening beyond the initial three years.
“This is just the beginning of our partnership with the Foundation, and we hope to fund more nurses in the future.”
One in seven women is diagnosed with breast cancer in Australia by the age of 85, making it the most diagnosed cancer in the country. Holly Masters, the McGrath Foundation CEO, said:
“Our mission is to ensure that no one goes through breast cancer without the care of a McGrath Breast Care Nurse. Right now, we need 79 more nurses to meet that goal, all while continuing to fund our existing cohort.”
Two dollars from the sale of each bottle of The Jim Barry Rosé for the McGrath Foundation will be donated, with Masters saying: “We are extremely grateful to Jim Barry Wines for partnering with us and providing this funding.”
The wine will be available from all Dan Murphy’s stores nationally and online at www.jimbarry.com from Wednesday 10 November, and retails for $18.99.