By Amy Looker

Jim Beam will kick off its major retailer incentive program this month, with the launch of Jim Beam Island Unplugged.

Regarded as the top reward for Beam customers, this year’s Jim Beam Island Unplugged is set to be bigger and better than the previous Jim Beam Island, which saw Hamilton Island transformed into the ultimate destination for Beam’s top retailers.

“Jim Beam is again offering retailers the opportunity to join the brand when we take over a dream destination. Jim Beam Island Unplugged is another example of Jim Beam’s continued innovative approach to inspire and support independent retailers, while reinforcing our position as the industry leader,” said Jim Beam’s brand director, Ray Noble.

“By doing this we’re recognising and rewarding retailers for their efforts and building a successful business partnership for everyone. We’re focused on independent retailers as we recognise the importance of the many smaller retailers who are just as valuable to Jim Beam as the larger retail chains.”

The location of Jim Beam Island Unplugged is still top-secret, but Beam plans to announce it in coming weeks.

The island will play host to 250 Australian retailers who have demonstrated leadership and growth in a number of business areas throughout the duration of the incentive program, which runs from October until March next year.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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