New data from on-demand alcohol delivery service, Jimmy Brings, has uncovered which regions of Australia are ordering the most beer.

Geelong proved itself to be the top beer-drinking area in the country, with beer sales here making up a massive 40.6 per cent of all Jimmy Brings sales, inclusive of the app, the Jimmy Brings website and mobile web orders.

Head of Jimmy Brings, Luke Calavassy commented on the Victorian city’s thirst for a cold one.

“Since expanding into Geelong in October 2022, we have seen their beer drinkers really enjoying the range of beers and service Jimmy offers. Currently, beer is making up 40.6 per cent of our deliveries to Melbourne’s Southwest, and we expect this surge in beer popularity, particularly around ginger beer and fruity beer, to peak through summer and continue to perform strongly throughout the whole year.”

Indeed, Calavassy’s perspective is borne out in the statistics, with sales of ginger beer via the Jimmy Brings service increasing by 27 per cent over the last quarter of 2022.

Closely following Geelong in the beer-drinking stakes are Newcastle and Launceston, on 39.7 per cent and 38.2 per cent of sales respectively. Among state capitals, Brisbane came out on top with beer accounting for 27.9 per cent of city sales. Second was Melbourne, with 26.6 per cent, with beer the most popular category in both cities. In third place was Sydney, with 24.9 per cent, where the most popular drinks category was wine.

Suburb-by-suburb data revealed that the Eastern Suburbs dominated beer orders in NSW, with Tamarama, Ben Buckler, Bondi Beach, Bondi and North Bondi all ranking in the top five. In Queensland, the party hotspots of Newstead and Fortitude Valley ranked highly, while Burnley, Cremorne and Richmond in Melbourne’s inner-city were on top for Victoria.

The neighbouring suburbs of Scarborough and Wembley Downs were in the lead for WA. CBD suburbs also dominated in SA, where Adelaide, Hutt Street and Rundle Mall topped the list. Bucking the state capital trend was Tasmania, where Norwood, located in Launceston, was the top ranked suburb, shortly followed by Prospect and Prospect Vale, also found in the same city.

Jimmy Brings also cited research from Roy Morgan that suggests 6,666,000 Australians, or roughly a third of the legal drinking age population, are enjoying beer.

And Calavassy believes that the Australian beer palate is widening.

“Australian drinking preferences constantly evolve and in recent years, we have seen this across the beer category. Our data is showing us that customers are more adventurous with their beer selections, and willing to try something new. There has been a lot of innovation across the beer category recently and we are seeing customers really get behind the new options available to them.”

In NSW, WA and SA, the most popular beer category was Premium International, while in Queensland it was Mid Strength, and in Victoria it was Craft Beer. Tasmanians preferred Full Strength Beer above all over kinds.

Nevertheless, the overall top beer ordered via Jimmy Brings was a much-loved traditional Aussie favourite: lager.

Leave a comment

Your email address will not be published. Required fields are marked *