By Annette Shailer

Byron Bay Brewery with the support of John Laws launched a new innovation in packaging on Tuesday (Dec 1) with the release of a PET beer bottle.

The development was a response to the rise in glassing incidents across Australia and the introduction of new liquor licensing laws, banning the serving of glass after midnight at certain venues.

Laws played host to some of Sydney’s most respected names at the launch held at Sydney’s Manta Restaurant, including Visy CEO, Anthony Pratt, Minister for Gaming and Racing, The Hon Kevin Greene, actor Simon Westaway and key hoteliers and media.

Byron Bay Beverages has partnered with Visy and through using superior new technology in plastics, Byron Bay Brewery has created a PET bottle that stores beer safely without compromising the quality or taste.

Byron Bay Brewery sales director, Glenn Cary, said that the new PET beer bottle was an exciting addition to the company.

“With our Premium Ale now also produced in PET bottles, we can now run our business knowing that we’ve made a decision based 100 per cent on the safety of our customers and also the sustainability of the environment we share with them.” 

The new PET bottle release will be ideal for music festivals, outdoor events and social activities.

The VISY Lightweight PET beer bottle utilises propriety PET bottle technology, which allows the bottles to be pasteurised using standard beer manufacturing conditions, while the three-layer barrier system provides an extended shelf life for the product.

The PET technology also allows 11 per cent more bottles to fit into a pallet and each case of beer is now 4kg lighter than the glass equivalent.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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