By Ian Neubauer
Diageo Australia has vouched to support independent liquor retailers over the Father’s Day sales period by leveraging a $400,000 promotional campaign with specially made Johnnie Walker display stands.
Activity will be focused on independent liquor stores and will feature national point of sale merchandising and two Johnnie Walker branded ‘gift with purchase’ promotions.
Johnnie Walker will support 750 independent retailers and 1165 independent retailers including IBA, Cellarbrations and Bottle O with a sleek stainless steel Johnnie Walker hipflask as a gift with any 700ml bottle of Johnnie Walker Black Label purchase for Father’s Day.
Another 700 independent retailers will have the opportunity to promote Johnnie Walker cufflinks as a gift with any 700ml bottle of Johnnie Walker Black Label.
“Father’s Day is an important occasion for the Johnnie Walker brand,” said Diageo Australia marketing manger — Johnnie Walker, Aude Parichot.
“With these promotions we aim to support our key Johnnie Walker independent accounts and assist them drive sales of Johnnie Walker over this important period.”
Father’s Day falls on September 7 this year.