Jose Cuervo Watermelon Sparkling Margarita

Jose Cuervo is building on the incredible success of its Sparking Margarita RTD can last summer, with the release of a new SKU – Watermelon Sparkling Margarita.

Like the original, the Watermelon Sparkling Margarita uses a base of authentic Jose Cuervo, expertly mixed with the natural flavours of juicy watermelon, zesty lime and triple sec, with a lightly sparkling finish.

Hayley Dixon, Spirits Specialist for Jose Cuervo’s Australian distributor, Proximo, said the expansion of the Sparkling Margarita premix range meets a number of consumer demands ahead of summer.

“We love how the watermelon flavour creates a fresh twist on one of Australia’s favourite cocktails, and with the added convenience of a can, the on-the-go premix is sure to be packed for many summer occasions,” Dixon said.

Proximo sees great continued potential in the RTD market in Australia, pointing to an increase of 3.2 per cent in the category in the past 12 months alone.

RTD has been a standout category in the industry as of late and this is set to continue this season, with Dixon recently telling National Liquor News: “Consumers have spent the past two years locked in their homes and teaching themselves to make cocktails. Now that they’re able to head out again for summer, they’re looking for a convenient and refreshing version of their favourite cocktails – like the Margarita – to take to all sorts of special occasions.”

The Jose Cuervo Sparkling Margarita is available in 330ml cans at 4.2 per cent ABV. Four-packs have a RRP of $25.

Brydie Allen

Brydie Allen is the Editor of National Liquor News. She has been with Food and Beverage Media since 2019, when she joined the company as a journalist across National Liquor News, Bars & Clubs, The...

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