Following on from its successful launch in Queensland last month, wholesale beverages platform Kaddy has announced plans for its national rollout.

Already being used by over 1500 customers on the east coast, Kaddy will now be available to all licenced venues in South Australia, Western Australia, Tasmania and the Northern Territory.

“Tasmanian distillers, South Australian wineries and craft brewers from WA – suppliers from across the country already use Kaddy to access and trade with venues on the East Coast,” said Kaddy’s co-founder Rich Coombes.

“We’re thrilled to now facilitate national use of the platform and offer the same simple online trade experience to the industry Australia-wide.”

The platform now connects more than 400 suppliers to the trade’s wholesale customers and the team are hoping the increase they saw in Queensland producers jumping on-board, is something that will now be replicated in the other states and territories.

“With the spotlight focused on independent beer at the moment, many venues and retailers will be looking at available options and wanting to access products to delight their indie beer loving customers,” said Coombes. “There is so much opportunity for the nation’s other 650 brewers, but gaining equal access to all suppliers can be tricky. That’s where Kaddy fits in – for indie beer to thrive, easy access and simplicity is absolutely necessary.”

The Kaddy team including its software engineers are all based locally, meaning the ability to move quickly and build the required functionality to support a national presence has been a lot of work but was always the ambition.

Coombes added: “Our overarching goal is to level the playing field and give every licenced venue in the country equal access to all our amazing producers across beverages – this is just a natural step in that direction. We’re excited by the future, in particular, supporting the continued rise of Australian craft producers.”

Andy Young

Andy joined Intermedia as Editor of TheShout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both TheShout and Bars and Clubs.

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