Leading wholesale drinks marketplace, Kaddy, will list wine and spirits distributed by Bibendum Wine Co on its marketplace, as part of a ‘relaunched’ partnership.

This partnership originated with the merger that saw DW8 (parent company of WineDepot) and Kaddy become one brand, with Bibendum products previously listed on the Winedepot Market which was rolled into Kaddy Marketplace.

Kaddy’s Head of Commercial, Rich Coombes, believes the new relationship will be mutually beneficial.

“We are super excited to launch the Bibendum Wine Co. partnership on Kaddy Marketplace, offering our customers access to one of the country’s most sought after portfolios of wines and premium spirits, while introducing more of Bibendum customers to the Kaddy platform benefits,” Coombes said.

“When Bibendum was launched on Winedepot Market in May last year, there were only about 800 products available and almost all of these were in wine. The Winedepot Market platform also lacked trade-specific functionality.

“In short, the experience for buyers was okay, but nowhere near what it could be using the Kaddy platform.”

Coombes’ sentiments are echoed by Michael Gray, Managing Director of Bibendum, who said: “We’re always looking for new ways to enhance the service we provide our customers and the representation we offer to the producers we’re fortunate to represent.”

“Kaddy’s service focus, deployment of user-friendly technology and ambition make working together a natural fit, and we look forward to continuing to grow the range available on Kaddy Marketplace over time.”

Kaddy states that its marketplace contains a ‘product selection that is almost 20 times bigger than Winedepot Market, featuring the largest range of craft beers, spirits, ciders and non-alcoholic beverages in the country.’

Kaddy has made its name by incorporating invoicing, discount and freight pricing tools directly in its platform, with these features identified by Gray as major benefits of the partnership.

“The Kaddy Marketplace allows customers to research and procure the products they need across supplier portfolios and product categories with flexible payment options.”

“As the wholesale and logistics environment becomes more complex and fragmented, the convenience this provides our customers can be a game-changer,” Gray said.

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