Karloff is launching a new range of 7 per cent ABV RTDs, available in three great tasting flavours: Karlof Energy, Karloff Lime & Soda and Karloff Ginger Beer & Lime.

Karloff RTD benefits from having a parent brand which is already the No 3 Vodka brand in the market*. The launch of this new range of RTDs will capitalise on the growth in the Vodka category, reinvigorate the Karloff brand and cement its position as one of Australia’s favourite Vodkas.

The Karloff RTDs will be supported by the brand’s first ever below the line campaign, under the tagline “Not Really Russian”, where contradictions and breaking stereotypes are at the heart of the proposition.

Karloff Vodka has a clean aroma and is velvety and smooth on the palate, with a hint of spice that provides a distinctive fresh, sharp finish. Karloff’s new range of RTDs will be available from 16th October 2007, at selected bars, clubs and bottle shops.

RRP is $12.99 for a 250 ml four-pack. Each 250ml can contains 1.4 standard drinks.

For further information or product images please contact:
Zara D’Cotta
Foster’s Australia
03 9633 2381

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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