By Deborah Jackson, editor National Liquor News

Kollaras Trading Company (KTC) has sourced and developed an exclusive range of tobacco brands for ALM.

A spokesperson for KTC told TheShout that the new tobacco line "will provide consumers with a value-for-money and highly-competitive product that delivers to retailers a significantly greater margin".

The entry level product is called King Street, and is the first of a number of tobacco products that KTC will bring to market over the coming months.

King Street is available in two flavours, Blue and Gold and are both available in 10×20 packs.

Retail pricing will compete in sub-value brands categories such as Bonds Street and JPS.

Michael Kollaras, managing director of KTC, told TheShout: "I am extremely excited about our new and exclusive tobacco range in collaboration with ALM. I believe not only is our premium tobacco a quality product but also great value for money for both retailers and the end consumer alike. I believe our first step into the tobacco market is a game changer for all independent retailers.”

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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