By Deborah Jackson, editor National Liquor News
Kollaras Trading Company (KTC) has sourced and developed an exclusive range of tobacco brands for ALM.
A spokesperson for KTC told TheShout that the new tobacco line "will provide consumers with a value-for-money and highly-competitive product that delivers to retailers a significantly greater margin".
The entry level product is called King Street, and is the first of a number of tobacco products that KTC will bring to market over the coming months.
King Street is available in two flavours, Blue and Gold and are both available in 10×20 packs.
Retail pricing will compete in sub-value brands categories such as Bonds Street and JPS.
Michael Kollaras, managing director of KTC, told TheShout: "I am extremely excited about our new and exclusive tobacco range in collaboration with ALM. I believe not only is our premium tobacco a quality product but also great value for money for both retailers and the end consumer alike. I believe our first step into the tobacco market is a game changer for all independent retailers.”