Kylie Minogue holding a bottle of Kylie Minogue Wines Rosé

Premium wine distributor Oatley Fine Wine Merchants (OFWM) has announced the latest addition to its portfolio, Kylie Minogue Wines. Under the new agreement, OFWM is responsible for the exclusive Australian distribution of the wine.

Joining a select group of independent, family and privately-owned brands in OFWM’s portfolio of high-quality wines, Minogue spoke about the success of the brand.

“I am unbelievably humbled and thrilled by the global response to Kylie Minogue Wines. To be the number one rosé brand in the UK and selling over nine million bottles since we launched across 31 countries is an incredible testimony to the amazing producers and winemakers that we are lucky enough to work alongside.

“I have been so touched by the joy that Kylie Minogue Wines continues to bring to so many people throughout the world.”

Since its launch in 2020, Kylie Minogue Wines has released nine wines, including the Prosecco Rosé, the UK’s number one selling branded Prosecco Rosé accumulating £11.8 million worth of total sales, and the Signature Rosé and Zero Percent Alcohol Sparkling Rosé. In the three years since its first release, the brand has sold more than nine million bottles worldwide.

Sandy Oatley, Owner and Chairman of OFWM, commented on the new partnership.

“We feel very privileged to represent Kylie’s wines here in Australia and to be given the opportunity to build on the global success of her wines. It will be an absolute pleasure for our team to represent Kylie’s outstanding wines in the Australian market and to share with our valued customers.”

Kylie Minogue Wines has also received award recognition on a global stage, including a Golden Vine Award, three golds at the Drinks Business Wine Awards and Best Côtes de Provence Rosé and Zero Percent Alcohol at the People’s Choice Wine Awards 2023.

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