Spirits Platform has been appointed as Lark Distilling Co’s exclusive distributor within Australia, with Lark Whisky and Forty Spotted Gin to join Spirits Platform’s core portfolio, as its only Australian brands.

Spirits Platform CEO Ian Atherton said that Lark and Forty Spotted fit well into Spirits Platform’s existing portfolio.

“We are delighted that Lark has chosen Spirits Platform as their domestic distributor partner. It has been our long-term vision at Spirits Platform to represent an iconic Australian brand with significant growth potential and a compelling reason for being. Lark and Forty Spotted complement our existing portfolio of premium international brands,” he said.

With expertise in ultra-premium and above ($100+) single malt whisky, and a sales force of 28, more than five times larger than Lark’s own, the partnership provides Lark with significant opportunities for growth in the Australian market.

Lark Distilling Co. CEO Satya Sharma said that the partnership will further cement Lark’s position in the Australian market.

“Strengthening our domestic leadership position throughout Australia remains a key strategic priority. We believe the investment into this partnership with Spirits Platform, and their experience in building luxury brands, aligns with our business goals, improves efficiencies and enables us to capitalise on new opportunities. An exciting new chapter for our brands, business and people,” he said.

Spirits Platform’s diverse range of spirits and liqueurs include well-known brands such as Remy Cointreau, The Macallan, and Licor 43, with a significant overlap between Lark and Forty Spotted’s target customer and consumer bases and that of its existing portfolio.

Atherton said that Lark and other new additions to the Spirits Platform portfolio will pave the way for the business’s five-year growth plan.

“As the leading independent spirits distributor in Australia, we are scaling up our business to achieve our five-year vision of doubling revenue. We expect 50 per cent of growth to come from continuing to build our existing brand portfolio and 50 per cent to come from building new brands including Lark,” he said.

“We are expanding our head count by 17 per cent to 81 this year to align with these growth plans, providing the opportunity to increase our coverage and service our customers more effectively and efficiently.”

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