Australia’s brewers and cidermakers are being reminded to enter their beers into the prestigious competition – The International Brewing & Cider Awards (IBCA) – with entries closing on January 31.
The IBCA had been running for 137 years and provides established platform for entrants to gain recognition on a global stage and showcase their products as an outstanding example of their style within the brewing and cider world.
IBCA Director Ruth Evans MBE, said: “With only a few weeks left to register, we encourage brewers and cidermakers across the globe to put their product to the test and enter their best beers and ciders into the Awards to be evaluated by our esteemed judging panel of practising industry professionals on a global platform.
“Receiving a medal or trophy at the Awards is not just an accolade, but it signifies your product as an exceptional commercial representation of its style. This achievement provides an opportunity to gain worldwide recognition for your product, enhance your brand’s visibility and credibility, spark discussions with buyers, importers and distributors, whilst obtain valuable feedback from your professional peers.
“Our Awards is a celebration of excellence within the brewing and cidermaking industry, and this year promises to be even more exciting with the introduction of a public festival.”
The Awards encourage and celebrate innovation and diversity within the industry and include a broad range of categories and classes, each differentiated by alcoholic strength. The International Brewing Awards comprise nine beer categories with 36 classes, including Cask, Keg and Smallpack Beer, alongside innovative variations on style such as Sour Beer, Special Hop, and Wheat. The International Cider Awards comprise three cider categories with 15 classes, including Classic, Flavoured and Innovative Cider, alongside variations on style including Rosé, Ice and Botanical Cider.
More than 30 companies from across the globe are supporting the 2024 International Brewing & Cider Awards. As a not-for-profit “by industry for industry” event, companies worldwide have been keen to align their brands to the Awards.
Evans added: “We’re thrilled to be continuing our long-term partnerships with so many dedicated industry professionals at this year’s event. As a non-for-profit competition, these invaluable sponsorships enable us to host our esteemed competition and preserve its rich legacy while ensuring that the world’s most talented and innovative brewers and cidermakers receive the recognition and accolades they deserve.
The deadline for entries is 31 January 2024. For more information about the Awards, including a list of categories and entry criteria, visit: http://www.brewingawards.org/.