To celebrate its 30th Anniversary as the original Marlborough Sauvignon Blanc, Montana is creating a series of extraordinary dining experiences in breathtaking locations.

Montana Nights offers consumers, who purchase a bottle of Montana, the chance to share a ‘money-can’t-buy’ experience with their friends at an evening they’ll never forget.

Winners in Melbourne, Sydney, Brisbane, Adelaide and Perth can invite 5 of their friends to be picked up and chauffeured to a secret destination to enjoy food prepared by a leading Australian chef, matched to Montana’s award-winning range of wines.

Montana Wines will inject more than $1,000,000 into its Montana Nights consumer promotion which will launch in retail outlets on 1 July 2009.

Montana is supporting the promotion both in-store and through a heavyweight media campaign including magazine, newspaper, radio and online advertising.

Oliver Cast, Montana Wines Brand Manager from Pernod Ricard Australia is gearing up to roll the promotion into stores from 1 July

“Montana Nights offers entrants the opportunity to invite their close friends to a truly inspired dining experience in spectacular locations around Australia,” said Cast.

“The underground dining movement is just taking off here in Australia. True to our origins as the pioneers of Sauvignon Blanc in Marlborough 30 years ago, we wanted to offer Montana drinkers the opportunity to be pioneers of this inspired dining experience.

“Montana Nights is a major consumer promotion that will generate great excitement amongst consumers and deliver strong sales for Montana Wines during July – September,” he added.

Montana has put together a suite of impactful Point Of Sale tools to further assist retailers maximise their sales, and also offer the chance to earn great rewards.

To find out how you can invigorate your sales with Montana Nights, visit, call 1300 363 153, or contact your Pernod Ricard Australia representative.

The Shout Team

The leading online news service for Australia's beer, wine, spirits and hospitality industries.

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