By James Wells
DUSSELDORF: The German Wine Institute (DWI) has predicted wines with low ABVs are likely to be the major trend at this year’s ProWein exhibition to be held in Dusseldorf later this month.
ProWein 09, which will be held from March 29 to March 31, is the largest wine and spirits industry trade show in the world. It attracts more than 3,000 exhibitors from over 40 countries.
The major trend at this year’s event will be wines with a moderate ABVs and as a result they will be conducting specific tastings with the theme, ‘light wines – making a big splash’ on all three days of the fair, according to the DWI.
In addition to investigating these trends, the show is expected to concentrate on food matching with seminars on ‘wine and sushi’ as well as ‘champagne and chocolate’ and tastings experimenting with foods including olive oil, balsamic vinegar, jams, spice pastes and hibiscus blossoms.
More than 150 tastings will include regions such as Australia, Spain, Austria, Greece, Italy, France, Portugal, New Zealand, Argentina, Israel and Algeria, while lectures are planned on topics such as ‘Sealing Technology’ and ‘Women in the Wine Industry’ and ‘Marketing Wines Successfully with a Concept’.
Moderated roundtables will investigate the current findings from wine market research will be presented, as well as the latest developments in the consumer and sales markets.
For more information on exhibiting and attending ProWein 2009, call 02 8966 9159 or click here.
To read earlier reports on ProWein, click here or here.