Lion and Taylors have partnered with on-demand food delivery app, Deliveroo, for the launch of Bottle Butler in Melbourne.

The new Deliveroo function will streamline the ordering process for multiple alcohol purchases, bringing them together under one new tile marked as ‘Bottle Butler. The new service means Melbourne customers will be able to have their beer and wine delivered within 30 minutes.

Mitchell Taylor, the third generation Managing Director and Winemaker, at Taylors Wines said: “We’re excited to be partnering with Deliveroo to bring the Bottle Butler to Melbourne’s food and wine lovers. The new platforms is such an easy way to enhance a meal with a delicious drop and the on-demand delivery avenue is a great way for us to share a handpicked selection of our award-winning wines.”

James Brindley, Managing Director at Lion Beer Australia, echoed Taylor’s excitement on the new exclusive partnership, saying: “We are really excited about this opportunity as it will ensure our brands are more easily accessible and increase their relevance to food and at home occasions. It also provides a great exposure for Lion brands in the fast developing on demand delivery space for alcohol with and without food.”

Levi Aron, Deliveroo Country Manager, Australia added: “Earlier this year, we announced the launch of alcohol-only home and office delivery in Melbourne which has proven to be a hit with our customers. Following the success of this launch, we introduced ‘Bottle Butler’ on the Deliveroo platform.

“Customers can now browse through great wine and beer options available across each Bottle Butler on the app and website, such as Brown Brothers Prosecco, Taylors Estate Shiraz, James Squire One Fifty Lashes Pale Ale, Furphy and Kirin Megumi Beer.

“We’re really excited to launch this across Melbourne to continue delivering a service that’s convenient and simple for our customers.”

The Bottle Butler is available now in Melbourne.

Andy Young

Andy joined Intermedia as Editor of The Shout in 2015, writing news on a daily basis and also writing features for National Liquor News. Now Managing Editor of both The Shout and Bars and Clubs.

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