By James Atkinson
Lion has confirmed that the future of the White Rabbit Healesville Brewery is currently under review, but insists it is business as usual at the Victorian facility for the time being.
Industry sources suggested the White Rabbit Brewery, established by Little Creatures in 2009, was set to be jettisoned, with production of all the White Rabbit beers moving to the new Creatures brewery in Geelong.
But Lion spokeswoman Elise Gare told TheShout no such decision had been made.
“We have decided to undertake a review of the White Rabbit Healesville site to determine if this brewery or the new state-of-the-art Geelong brewery offers greater growth opportunities for the brand,” she said.
“White Rabbit is an integral part of our craft portfolio and we believe this brand has the potential to become a much bigger player in the craft category.”
“We also see our Geelong Brewery as a great home to craft beers. The site has the capacity for future development including the opportunity to establish a number of spiritual homes for our craft beer brands within the one location.“
Lion head of craft Brett Grebert revealed late last year that production of White Rabbit Dark Ale had moved to Geelong.
Just this month White Rabbit added a Belgian-style Pale Ale as the third permanent beer in its range.