After the continued success of Hahn SuperDry low carb beers, Lion has unveiled Hahn Ultra Zero Carb, partnering with AFL legend Lance ‘Buddy’ Franklin for a national launch campaign.

Catering to a growing sector of consumers moderating alcohol consumption and seeking healthier alternatives to traditional beer options, Hahn Ultra Zero Carb is the brand’s first zero carb beer (less than 0.5g of carbs per bottle), with only 87 calories and a commitment to delivering the same full flavour.

Hahn Ultra Zero Carb is described as an easy-drinking beer with crispness and low bitterness, and Lion anticipates that it could be one of its most significant launches this year.

Sammy Russo, Hahn Marketing Manager – Lion Australia, commented on the new release, which is the first beer in Lion’s new Ultra Category, set to comprise a range of zero carb beers.

“Marking Lion’s first innovation in its new Ultra category, we’re so proud to be launching a zero carb beer within Hahn’s existing low carb portfolio.

“As a brand that connects with social sport enthusiasts, I can’t think of a better way to bring this product to life than via one of the best kickers in Aus – Buddy Franklin, who figuratively and literally will ‘kick carbs, not beer’ with Hahn Ultra Zero Carb.

“Hahn has recently come in as the highest placed beer in the Hottest Brands List for 2024, contributing $56 million of growth to Australia’s liquor sectors throughout the course of 2023 alone.

“With the launch of Hahn Ultra Zero Carb beer, we anticipate continued expansion and success for the Hahn brand, as we cater to the evolving preferences of our conscious consumers.”

As the face of the new campaign, Franklin said: “It’s been epic to lace up the boots again for this partnership with Hahn, not to kick footies but to give carbs the boot.

“While kicking footies has always come naturally to me, kicking carbs can be a little trickier which is why it’s so good that the experts at Hahn have managed to create a delicious beer that not only tastes great but has zero carbs – how good?”

Hahn Ultra Zero Carb is available to purchase in 330ml bottles at liquor retailers nationwide.

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